"North American schools, tourism establishments 
and destinations 
must be found early online.
Japan Advertisng Ltd's publisher sites 
( and
with their directories (MUST GO™ Directory
Directory of Canadian Schools and
can help reach prospects of Northeast Asian origin. 
The latter represent the most important source of 
international students and tourists to North America"

Canadian MUST GO (Tourism) Directory

Here is how to list or host display banner on CanadaJournal Must Go™ Directory
in Japanese, Chinese and Korean:

Click on the Canada Map herewith or click here to view the Top 25 Most Visited
Canadian tourism establishmentand destinations listed in a recent year on the (Travel & leisure) MUST GO™ Directory in Japanese,
Chinese and/or Korean. When clicking on any of the links accessing the Top 25 Google document, reset navigation by reloading the page on your browser.


Historical data gathered through Japan Advertising's
North American web publications in Japanese since
1999, Chinese since 2005/2006 and Korean since 2011
show on average:
  • About five percent of unique visits recorded on a directory listing or on its hosted (Mini) Web (landing) Page generate projected (future) leads*. For instance, over a 12-month period ending in a recent year, Canadian tourism establishments and destinations with views ranging between 2,000 and up to over 4,500 unique
     (when listed in all three languages) could generate up to over 225 projected (future) leads*
  • Each display banner ad is clicked on average by 0.2%
    of the annual unique visitors, therefore generating for an
    advertiser close to 1,000 projected (future) leads* from a presence in all three languages on the MUST GO™ Directory in a recent year and over 500 projected (future) leads from a presence in both Japanese and Chinese on
  • Moreover, because of its singular visual impact on each page viewed, such display banner delivers between three times and up to over five times greater awareness than the paid directory listing that the MUST GO™
    Directory also offers, as shown from its historical aggregated metrics.
* Unique visits and projected leads continue to grow. Particularly since 2013, each online directory and their hosted Web (landing) Pages are optimized with over 100 keywords submitted and updated each year in Japanese, Chinese and Korean on the top seven search engines in those languages. 
Regular-size display banner for Lobster On The Wharf (PEI)

For example, this regular-size (148 x 75 pixels)
display banner ad in
Chinese hosted for a restaurant in Charlottetown PEI, Lobster On The Wharf, generated over 250 projected (future) leads
through the Chinese directory pages alone from 133,000 unique visits over a twelve-month period.
  • In comparison, over 225 projected (future) leads were generated through the same restaurant's listing
    in Japanese, Chinese and Korean in a recent twelve-month period. That is from an estimated over 4,500 surfers who viewed its alphabetical listing (Rolodex) or searched and found its Web (landing) Page hosted in all three languages.
Year-to-Year Change in Overnight Trips to Canada

annual reports by
Destination Canada like the one shown in the diagram above).

Growth from Northeast Asia is key to Canada's Travel & Hospitality industry. Headed in 2016 by a 31% growth in overnight trips to Canada from South Korea, the performance of the region is largely explained by the three main Northeast Asian markets: China, Japan and South Korea. Over recent years, they
continue to grow twice as fast as the three top markets from Europe (the UK, France and Germany). That is in terms of year-to-year change in overnight trips to Canada.

China is the #1 source of world
tourism and soon the #1 source of oversea travelers to Canada.

  1. Overnight arrivals to Canada from China should increase by 25% in 2017 to reach a record of over 725,000. That is with already over 575,000 Chinese travellers who explored Canada in the first 11 months of 2016, up 24% from previous year. (Source: Destination Canada).
    That is with more direct flights from Chinese cities added in recent years and
    given the 150th anniversary celebrations across Canada of the creation of the British North American Act of 1867. With its 375th anniversary of the foundation of Montreal, the city also anticipates 110,000 Chinese tourists, a 30% increase over 2016.  
  2. For the first time, travellers from what is culturally defined as the Greater China Region (Mainland China, Hong Kong, Macau and Taiwan) are now likely to register in 2017 the largest number of overnight arrivals to Canada from oversea. Visitors from the United Kingdom (England, Wales, Scotland and Northern Ireland) have held on to that #1 position over many years.
  3. In 2017 and beyond, the growth rate of overnight arrivals from China to Canada should represent twice the overall average growth of all its ten major overseas markets.
  4. Chinese travellers to Canada may continue to spend twice the number of nights recorded over recent years by UK visitors, the next oversea country with the most in that regard.
For more on the task ahead, see Michel Bonin's Best Practices.
Panoramic-size display banner for Greyhound Canada

Panoramic-size display banner ads (leaderboard) can also be hosted on all the directory pages in Japanese, Chinese and/or Korean. At 660 x 82 pixels like for example Greyhound Canada ad herewith in Japanese, it can be animated (gif or rich media format) or static, appearing in 8-second long sequence
and in rotation with up to two others on top of the page).
FEES: To find out about the fees to book a display banner ad on the directory pages or on the Home Page and Travel & Leisure Editorial Pages of,  go to How To Register.