Tool for Canada to enroll Northeast Asian students
listed on Study Abroad Directory in a recent year with links to their Web (landing) Pages hosted through a Google document published on the web.
- The same information can be accessed by scrolling the embedded window below. If
clicking on a link, reset navigation by
reloading your browser:
PERFORMANCE OF DIRECTORY LISTINGS AND DISPLAY BANNER ADS
since 2011 show that on average:
- About five percent of unique visits* recorded on a school listing or on its hosted (Mini) Web (landing) Page generate
projected (future) leads**. For instance,
over a 12-month period in 2016, a school listed on its Canadian School directory
had views ranging on average between
2,500 (when listed in one language) and up to 5,500 unique visits* (when listed in all three languages) which could generate between 125 and 275 projected (future) leads**.
The TOP 20 most visited listed in all three languages generated over 325 projected (future) leads** in 2016.
- Unique visits* and projected (future) leads** continue to grow. Particularly since 2013, each online directory and their hosted Web (landing) Pages are optimized with over
- Each display banner ad is clicked on average by 0.2% of the annual unique visitors, therefore generating over 1,000 projected (future) leads** from a presence in all three languages. Moreover, because of its singular visual impact on all the pages viewed, such display banner delivers between three times and up to over five times
greater awareness than the paid directory
listing that the Study Abroad directory of Canadian schools also offers, as shown from its historical aggregated metrics.
As an example, this regular-size display banner ad in Japanese for Fanshawe College (ON), a Canadian post-secondary institution, could generate during a twelve-month period over 350 projected
leads through the Japanese directory pages alone from its over 178,000 unique visits.
METRICS MODEL APPLIED TO JAPAN ADVERTISING LTD DIRECTORIES
- This method provides the schools with an annual report meaningful in marketing to future international students early on their search online. Such forecast can drive performance by comparing it to the marketing goals of new international student intakes.
- The strategy of anticipating future leads (as defined and applied into the Japan Advertising Ltd's model) looks at enrollment results including KPI through a broader definition of the lead generation funnel. Lead Attribution Models, Last-Click Measurement and Multi-Channel Funnels reporting through Search Analytics play less of a role here in predicting success (like driving conversions toward a school) when engaging with prospects traced digitally through a complex conversion path. Of course, this should not prevent the same schools to generate immediately retrievable leads at a more advanced stage of the buying process; that is when more targeted groups of prospects have already indicated a Desire and are now willing to take Action). That is in reference to the A.I.D.A. adoption process.
* Unique Visits: how they are tracked
Unique visits are tracked/reported as an actual aggregate from year to year of each of the over 400 pages of the North American school directories published by Japan Advertising Ltd in Japanese, and Chinese as well as in Korean through partner sites. Unique visits for each educational institution hosted are an estimate. Unique visits are totalled from all of the two and up to nine different alphabetical directory listing pages (Rolodex url) that a school can choose to be listed plus from its individually hosted Mini-Web (landing) Page. More specifically to arrive at an estimate of each school's directory listing,
- Unique visits are tallied for pages by specific State (or Province) section and by Category ("Universities & Colleges", "Language Schools", "Vocational Schools" and "High Schools") as well as of each of the three language versions an individual school is listed.
- Total unique visits (traffic figures) of the Rolodex (url) pages are then each divided by the number of actual schools whose listing appears on those pages.
- Then is added the number of unique visits also tallied on an individual school's Mini-Web (landing) Page hosted in any of the three language versions.
** Projected (future) Leads
Projected leads are derived from tracking click through. Using historical data gathered from the North American web publications of Japan Advertising Ltd since 1999, click-through on the posted links (websites and email addresses) of the schools listed on its Canadian and American directories are aggregated but not tracked/reported for individual schools. When totalling all click-through divided by the number of active listings posted on each given url page of the directory in any given year, the aggregate data shows about five percent of unique visits recorded on an average listing and its hosted Mini-Web (landing) Page generate click-through. This is how projected leads are assigned to each specific school hosted on a directory.
Panoramic-size display banner ads (leaderboard) can also be hosted on all the directory pages in Japanese, Chinese and/or Korean. At 660 x 82 pixels like for example North Island College (BC) ad herewith in Japanese, it can be animated (gif or rich media format) or static, appearing in 8-second long sequence and in rotation with up to two others on top of the page).
FEES: To find out about the fees to book a display banner ad on the directory pages, go to How To Register.