"North American schools, tourism establishments 
and destinations 
must be found early online.
Japan Advertisng Ltd's publisher sites 
( and
with their directories (MUST GO™ Directory
Directory of Canadian Schools and
can help reach prospects of Northeast Asian origin. 
The latter represent the most important source of 
international students and tourists to North America"

     Since 1999, over 500 schools from the USA and Canada and Canadian tourism firms have placed their content marketing and digital advertising on and These web publications continue to promote North American education and destinations in JapaneseChinese and Korean to study or travel. Their content is optimized on major search engines in those languages.

     Establishments and destinations can have their display banner hosted and can register here to be listed on one or the other of three, geo-specifc, language-primary online directories. Its publisher Japan Advertising Ltd - CanadaJournal also maintains an editorial-driven, stand alone Education and Travel & Leisure website. In 2017, these platforms recorded all together a 8% increase in traffic over previous year, generating over six million page views from
1.84 million visitors of Northeast Asian origin including:

  • Over 1.18 million potential students navigated while motivated primarily to study in the USA or in Canada, three out of five being prospective international students still overseas while at the planning stage (the rest already living, sojourning or studying in North America). 
  • Over 660,000 potential tourists navigated while motivated primarily to travel in Canada for leisure or business, half of them being prospective foreign tourists still planning their long-haul trip and activities from overseas, the other half already living, working or sojourning in North America.
Map of Canada where Canadian schools can be hosted

   After founding and operating Michael Bonin and Associates for over a decade and now a self-employed media sales agent, I continue to focus my practice on Northeast Asia from a North American perspective. 

   Accessed through this website, I specialize in best practices to be found online by travelers and student prospects of Chinese, Japanese and Korean origin, while researching and writing about global digital marketing issues. 

   Good luck engaging those markets, among the most prosperous in the world and ... thanks for visiting! 

For more information, please call me at 604-737-1298 (Pacific Time - Vancouver, Canada) or fill out the Contact Us Form.  

I also write about, produce music and perform at the piano and as a chorister. Click here to find out more about my music activities.

        Michel Bonin

TEN TIPS TO BE FOUND EARLY ONLINE IN JAPANESE, CHINESE AND KOREAN - Created with Haiku Deck, presentation software that inspires